Hi, I’m Rachel. I’m a senior brand and marketing leader with 15+ years’ experience across B2C, DTC, retail and premium consumer brands, including some of the UK’s most recognised names.

I work across the full consumer marketing system, shaping brand and demand to drive commercial growth across DTC, retail and lead-driven models. My experience spans DTC-first businesses, footfall-driving retail, and premium design and lifestyle brands, including high-net-worth global audiences.

I’m known for quickly diagnosing what matters most and focusing teams on the strategic moves that deliver the greatest commercial impact.

I’ve led rebrands, scaled growth, and built marketing functions across the UK, EU and US, working agency-side, in-house and in startup environments.

At the core of my work is a deep understanding of consumer behaviour. I help brands reach the right audience at the right time and turn attention into long-term value.

What I Offer

• Brand positioning, identity and storytelling

• Brand and demand growth across DTC, retail and lead-driven models

• Channel and campaign optimisation across 360 marketing; digital, brand, events, partnerships etc.

• Senior, hands-on leadership with clear commercial focus